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‘CATEGORY' time on the MARKET ÝNVESTMENT
Retailing is most speedily development sector ... Market numbers increase 80 percent in last 3 years. In this development it is seem that a new understanding increasing. In the west, appeared pioneers of the specialisation large stores that are named ‘category killer'. It is waited to gain speed that this movement that D&R, Toys ‘R 'Us and building markets pioneers for this, in a short time. If lucky areas are, stationary, office equipment ,sport, house textile, jewellery and book.... |
WHAT ISTHE ‘CATEGORY KILLER'?
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KEY SUGGESTIONS FROM RETAILING GROUP TO INVESTORS |
Prof. Douglas Tigert who teaches about retailing bazaar subjects in Bobson School of Executive Education in USA, is known as the area’s pioneer. Prof. Tigert who came to Turkey to teach about this area, declared that decisions for ‘Category Killer' type storing. |
STORING BASED ON ONLY PRODUCT' |
Future of ‘Category killer' that is evaluate only a product , may bright in Turkey. Anyhow, also these type centres were established. Turkey has a young and entrepreneur population. Everyday, a lot of firm are established. Your economy is moving and open to development. So, existing firm’s fronts are opened. |
‘WHICH PRODUCTS ? |
There is a big potential for to be Category killer in Turkey. For example office products. It may be a bomb in this market. Also Spectrum Superstores may increase rapidly. Also stores like Bauhaus , that are directed on the home may increase. Because new houses are built as thousands. The young people will establish their families. So, there is also a living area for white things, electronics ,computers, music devices ,software, hardware ,furniture category killer's. |
‘VARIETY IS NECESSARY’ |
Also variety is necessary for a right concept. If there is not enough products in Turkey, these type ‘category killer’ can bring the product also from abroad. All of the boards in the world for the traditional, melt. If Turkey goes to the liberality in right meaning, someone can do this. As more as vendor type, a superstore can establish by bring another brands.
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‘ONES ARE IN TURKEY ARE SMALL ' |
In Turkey category killer's area is very small. For example in USA category killer spread to about 45 bin m2 area. Therefore, for to show themselves they by clearly, there is not enough buying power in Turkey. They are very small for same as in USA. In that meaningful, they are not real category killer. In this meaningful, I did not see enough big store in Turkey. For example only Beymen store must have 20 thousand m2 area. Cars must be 23 times of now. YKM must been spread to 10 thousand m2 area. |
‘IT MUST BE DIRECTED TO OUT’ |
I think that you ought to slip off the directed to inside for Category killer's development. Turkish store bosses don’t look the price in the world. They buy the goods from a narrow environment from in the country. But it is need to open to different countries of the world for to bring this type store and to live it.
For example, in USA big stores bring goods from different 40 countries like Singapore, Sri Lanka, Malaise ,Indonesia.
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