I wanted to share with you, my ideas about future of the wholesaling, in our this issue. Do you remember 1970s, 80s?.. Wholesaler: "My friend, I can’t give 100 tin oil on this price" or "Sir, you must give 5 boxes 1/1 kg tomato sauce near 50 boxes margarine, what can we do, they come to we from the factory, in this condition, what can we do, sir; also detergent wait in a line on the door!” (As if, also big producer firms pay blood money of that days). As that days will not come again, now what must do wholesalers: They mustn’t go out of order, far regions. Because any more, transportation expenditures are more and also discount standards are no appropriate to this. As the marketing must that be specialisation, ceasing from , "40 storehouse " understanding, because how will you give a direction to customers about three kind detergents, two kind biscuits, four kind oil brands, you will point the goal, doing criterion but what as, which will you concentrate, how will you divide your capital to all of them, by enough? Also, there are a lot of things that are named of junky things. If they are wanted, don’t stock them by extra costs. Namely, right is to select a brand that is strong in your region, so to agree with the firms as the theory that 20% of general endorsement by to give a number for every products. Unnecessary real estate etc.. It need that to chance to the money and strengthen the capital. Open accounting must removed. Firstly, it must worked by check or bond, it must established their control mechanism, your personnel meet the cost by more, who has financial past. Educational seminar must given to selling personnel, wanting from the factory. Stock control and its level must administered by fine. Selling group must has a good arrangement. Transportation and selling vehicle course must renewed and must gained a standard identity. (Dye, logo..) Store and office must be in same place. certainly, it must avoided from two-three different stores. Even, inner city, cheap estate store investments must done. store ground must be level on the truck case. Stock flowing must supplied to "one who enter by first, go by first" logic. Your region structure must told to factory by fine, if need local workings must done and must made do. The firm base profitability accounting is must be done by you. Time is not “friends see on the work” time. This must told to workers, even, this must done together them. Cards must be open and sincere. Working must done enough and right personnel. We must use from technology and computer. We must follow and visit professional fairs, must visit new investor colleagues and must talk on their and our. You will see that you will do better than old tonnage, even this region that is narrowed by you, in conditions that can fit you. For me, you don’t supply them, you may damage to you and your environment in nearly future. I don’t say that they ate easy, if we don’t want this difficult struggle, you must orient the investment in fine and right place, and you must direct an appropriate different sector. In next issue, we will evaluate no wholesaling sector, if more important subject would not enter in our subjects.