INSTITUTIONAL / Our Bulletins - september 1999

NEWS

"The international Retain Conference" 2that was arranged as second, will done on 3 - 24 September in Silivri Classes Hotel. Main subject of the conference is "Base Success Factors". In the conference, the answers will look for about what were wait the retain sector in 2000, in the future. Wayne State University Education Member Prof. Dr. Patrick Kelly. Who is speaker of the conference, thinks that the retainers who want to exist in the future, must have a mechanism for to follow the customers, always, in answer World problems.

 

RETAIN OF THE FUTURE MUST PERFORM THE RELATIVENESS ON ALONG THE LIFE WITH THE CUSTOMERS...

The knowledge technologies effect the structure of the retailing. The result of knowledge flowing, the productivity on the store operations and customers’ working. The decision mechanism will be deep. Worker increase on his/her productivity. Smart Card's new technology will contribute to the retainers. Smart Card is as credit card and works by a computer chip, inside of the magnetic band. When this chip was filled the customer information, the retainers can inform about customers by a lot. If I shopping by the smart card in Istanbul, it know my name, address, demographic and physical features. The inside database show that is it my first shopping or second in that store. Only this information event aid to connection between retainer and me. Using the knowledge technology aids to know any customers for what they want, how many/much, when, its dimensions and features. All aids to estimate customers desiring. In the other hand, customers’ information works about retainers by using computer continue. So, even a little retainer must has a web page. When supply buying decisions, he/she can give needed information to the customers.

-Is show difference to countries the structure of the retain tradition? If there are difference, Which classification is Turkey on?

The tradition’s base elements are same in the world. The retainers’ enterprises are on top define the customer request, to develop the products purse to estimate them. The economic systems in some countries are developed to others. In others, the retail activities applied by bosses. Turkey is not different from other countries, indeed. Istanbul has a attractive central location as to other cities. Like Caffefour, some of stores have biggest areas and product wallet, as to other wholesaling clubs. Although, there are sellers who work to sell their products on a cloth. I think that I will find shopping education people bazaar when I teach my lessons, in Istanbul.

-At the last, how will be the retaining on 2000s?

In the future, the retain sector will be more complex structure and will be depend on the technology. The customers will have more selection on the productions, for same products. The retains who perform the relative any customers will be success. Future’s retainers must show more importance to meet customers’ requests. They will request true meeting, in desired time, for any orders. The retainers who perform the produce quality and desired performance will catch the success. The customers don’t suppress. The customers desire that retainers move directed on their requests and needing. The store representatives must equipped by duties and responsibility for to solve customers’ problems.
The retainers who can success in the future, will be ability of relatives them for along the life, by to see any customers as a valuable feature.